1.選擇合適的投放平臺：抖音短視頻廣告可以在抖音、火山小視頻等平臺投放，選擇合適的平臺可以更好地鎖定目標(biāo)受眾。

1. Select a suitable launch platform: Tiktok short video ads can be launched on Tiktok, Volcano small video and other platforms. Choosing a suitable platform can better target the target audience.

2.精準(zhǔn)定位目標(biāo)受眾：在投放廣告前，需要根據(jù)產(chǎn)品或服務(wù)的特點(diǎn)，選擇合適的受眾群體，進(jìn)行精準(zhǔn)定位。

2. Precise targeting of the target audience: Before advertising, it is necessary to select the appropriate audience based on the characteristics of the product or service for precise positioning.

3.制作優(yōu)質(zhì)的視頻內(nèi)容：視頻內(nèi)容需要有吸引力，能夠吸引受眾的注意力，同時(shí)要符合受眾的口味和需求，讓受眾產(chǎn)生共鳴。

3. Creating high-quality video content: The video content needs to be attractive, able to attract the audience's attention, while also meeting the audience's taste and needs, and resonating with them.

4.設(shè)定合適的投放策略：根據(jù)受眾的特點(diǎn)和需求，制定合適的投放策略，包括投放時(shí)間、投放地域、投放頻次等。

4. Set appropriate advertising strategies: Based on the characteristics and needs of the audience, develop appropriate advertising strategies, including advertising time, advertising location, advertising frequency, etc.

5.優(yōu)化廣告效果：在投放過程中，需要不斷監(jiān)測廣告效果，根據(jù)數(shù)據(jù)進(jìn)行調(diào)整和優(yōu)化，提高廣告的轉(zhuǎn)化率和ROI。

5. Optimize advertising effectiveness: During the advertising process, it is necessary to continuously monitor advertising effectiveness, adjust and optimize based on data, and improve advertising conversion rate and ROI.

注意事項(xiàng)：高清視頻有利于優(yōu)質(zhì)的流量推薦，低清晰度容易導(dǎo)致視頻不推薦。建議的分辨率是1080*1920，同樣的視頻內(nèi)容，這個(gè)分辨率給的推薦最多，而且因?yàn)槭謾C(jī)端口傳視頻會壓縮視頻，所以如果想要畫質(zhì)更加清晰的話，最好用電腦端上傳內(nèi)容。

Attention: High definition videos are beneficial for high-quality traffic recommendations, while low definition videos can easily lead to not being recommended. The recommended resolution is 1080 * 1920. For the same video content, this resolution is the most recommended, and because video transmission through the mobile port compresses the video, it is best to upload content on a computer for clearer image quality.

如果達(dá)不到這個(gè)分辨率要求，可以退而求其次，但是一定要保證視頻和圖片的寬高比都是9：16。并且抖音需要升級到最新版本，視頻畫面無過度曝光、無過暗或卡頓。

If the resolution requirement is not met, it can be taken second, but it is important to ensure that the aspect ratio of the video and images is 9:16. In addition, Tiktok needs to be upgraded to the latest version, and the video picture is not overexposed, too dark or stuck.

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