做短視頻推廣前，得先想清楚 “要啥”。是想讓更多人知道品牌？還是讓客戶(hù)主動(dòng)來(lái)咨詢(xún)？很多企業(yè)一上來(lái)就拍視頻、發(fā)矩陣，結(jié)果數(shù)據(jù)好看卻沒(méi)轉(zhuǎn)化，問(wèn)題就出在目標(biāo)模糊。
　　Before promoting short videos, you need to think clearly about what you want. Do you want more people to know about the brand? Or should we let the customer take the initiative to consult? Many companies start shooting videos and posting matrices, but the data looks good but is not converted, and the problem lies in vague goals.

　　我們服務(wù)過(guò)一家連鎖餐飲品牌，他們最初只是跟風(fēng)做矩陣，十幾個(gè)賬號(hào)亂發(fā)內(nèi)容。后來(lái)我們幫他們聚焦 “到店核銷(xiāo)” 目標(biāo)，調(diào)整內(nèi)容方向：門(mén)店賬號(hào)發(fā)優(yōu)惠套餐，總部賬號(hào)推新品故事。3 個(gè)月后，矩陣帶來(lái)的到店客戶(hù)增長(zhǎng) 217%，核銷(xiāo)率提升至 68%。記住，目標(biāo)越具體，矩陣發(fā)力越精準(zhǔn)。
　　We have served a chain catering brand, but initially they just followed the trend and made a matrix, with over a dozen accounts posting content haphazardly. Later on, we helped them focus on the goal of "in store verification" and adjusted the content direction: store accounts offered discounted packages, while headquarters accounts promoted new product stories. Three months later, the matrix brought a 217% increase in in in store customers and a 68% increase in write off rate. Remember, the more specific the goal, the more precise the matrix's force will be.
　　選對(duì)平臺(tái)組合
　　Choose the right platform combination
　　不是所有平臺(tái)都適合你的生意。抖音流量大但競(jìng)爭(zhēng)激烈，適合做品牌曝光；快手下沉市場(chǎng)強(qiáng)，適合推性?xún)r(jià)比產(chǎn)品；視頻號(hào)離微信生態(tài)近，方便客戶(hù)直接私信咨詢(xún)。
　　Not all platforms are suitable for your business. Tiktok has a large flow but fierce competition, which is suitable for brand exposure; Kwai has a strong market and is suitable for promoting cost-effective products; The video account is close to the WeChat ecosystem, making it convenient for customers to directly inquire via private message.
　　我們的 “多平臺(tái)適配系統(tǒng)” 能幫你少走彎路。比如有個(gè)建材企業(yè)，之前只做抖音效果一般。我們分析后加開(kāi)了快手和視頻號(hào)：快手發(fā)安裝教程吸引縣城客戶(hù)，視頻號(hào)綁定公眾號(hào)引導(dǎo)預(yù)約測(cè)量。現(xiàn)在三個(gè)平臺(tái)各司其職，線索量比單平臺(tái)時(shí)翻了 3 倍。別貪多，2-3 個(gè)精準(zhǔn)平臺(tái)比鋪 10 個(gè)無(wú)效賬號(hào)強(qiáng)。
　　Our 'multi platform adaptation system' can help you avoid detours. For example, there was a building materials enterprise that only did Tiktok before. After analysis, we added Kwai and video number: Kwai sends installation tutorials to attract county customers, and video number is bound to official account to guide reservation measurement. Now each of the three platforms has its own responsibilities, and the number of leads has tripled compared to when it was a single platform. Don't be greedy, 2-3 precise platforms are better than 10 invalid accounts.
　　內(nèi)容抓準(zhǔn)痛點(diǎn)
　　Focus on pain points with accurate content
　　用戶(hù)刷視頻就 3 秒耐心，復(fù)雜的東西沒(méi)人看。短視頻內(nèi)容要像 “創(chuàng)可貼”，直接貼在用戶(hù)疼點(diǎn)上。賣(mài)早教課程就拍 “孩子哭鬧怎么辦”，做軟件推廣就講 “報(bào)表做一天？3 分鐘搞定”。
　　Users only need to be patient for 3 seconds when watching videos, and no one watches complex things. Short video content should be like a 'Band Aid', directly applied to users' pain points. Selling early childhood education courses is like filming 'What should I do if my child cries', while doing software promotion is like saying' Making a report for a day? It can be done in 3 minutes'.
　　我們的 “痛點(diǎn)庫(kù)” 里有上百個(gè)行業(yè)模板。有個(gè)裝修公司用了我們的 “避坑系列”：設(shè)計(jì)師出鏡說(shuō) “吊頂別做太復(fù)雜，三年就開(kāi)裂”，配上真實(shí)案例畫(huà)面。單條視頻在矩陣賬號(hào)轉(zhuǎn)發(fā)后，帶來(lái) 124 個(gè)裝修咨詢(xún)，客戶(hù)都說(shuō) “這說(shuō)到我心坎里了”。內(nèi)容不用高大上，讓用戶(hù)覺(jué)得 “這就是在說(shuō)我” 就行。
　　Our 'pain point library' contains hundreds of industry templates. A decoration company used our "Avoiding Pits Series": the designer appeared on camera and said, "Don't make the ceiling too complicated, it will crack in three years", accompanied by real case footage. After a single video was forwarded on the Matrix account, it brought 124 decoration inquiries, and customers all said, 'This is in my heart.'. The content doesn't need to be grandiose, just make users feel like 'this is talking about me'.
　　用工具提效率
　　Improve efficiency with tools
　　一個(gè)人管 10 個(gè)賬號(hào)會(huì)累死。我們的 “智能管理系統(tǒng)” 能幫你省 80% 精力：定時(shí)發(fā)布不用熬夜，多賬號(hào)數(shù)據(jù)在一個(gè)后臺(tái)看，還能自動(dòng)回復(fù)客戶(hù)咨詢(xún)。
　　Managing 10 accounts alone can be exhausting. Our 'intelligent management system' can help you save 80% of your energy: scheduled releases without staying up late, multiple account data can be viewed in one backend, and customer inquiries can be automatically replied to.
　　有個(gè)做 SaaS 軟件的客戶(hù)，以前 3 個(gè)人管 8 個(gè)賬號(hào)還忙不過(guò)來(lái)。用上我們的系統(tǒng)后，1 個(gè)人就能搞定：早上批量設(shè)置發(fā)布計(jì)劃，中午看數(shù)據(jù)報(bào)表，下午集中回復(fù)消息?，F(xiàn)在他們把省出的人力用來(lái)優(yōu)化內(nèi)容，線索轉(zhuǎn)化率提高了 42%。工具不是偷懶，是讓你把時(shí)間花在更重要的事上。
　　There is a SaaS software client who used to be too busy with 3 people managing 8 accounts. After using our system, one person can handle it: batch setting release plans in the morning, reviewing data reports at noon, and responding to messages in the afternoon. Now they are using the saved manpower to optimize content, and the lead conversion rate has increased by 42%. Tools are not lazy, they allow you to spend your time on more important things.
　　數(shù)據(jù)反推優(yōu)化
　　Data Backpropagation Optimization
　　別光看播放量，要看 “有效數(shù)據(jù)”：客戶(hù)有沒(méi)有點(diǎn)主頁(yè)、有沒(méi)有留電話、有沒(méi)有轉(zhuǎn)發(fā)。我們的后臺(tái)能追蹤每個(gè)賬號(hào)的 “轉(zhuǎn)化漏斗”，幫你找到問(wèn)題。
　　Don't just look at the number of views, look at the 'valid data': whether the customer has clicked on the homepage, left their phone number, or forwarded it. Our backend can track the 'conversion funnel' of each account to help you identify any issues.
　　比如有個(gè)教育機(jī)構(gòu)，某賬號(hào)播放量很高但沒(méi)線索。我們通過(guò)數(shù)據(jù)發(fā)現(xiàn)，視頻結(jié)尾沒(méi)加 “點(diǎn)擊咨詢(xún)” 引導(dǎo)。加上后，這條視頻的線索生成量從 0 漲到 56 條。每周花 1 小時(shí)分析數(shù)據(jù)，比盲目發(fā) 10 條視頻有用。矩陣不是一建就完，要跟著數(shù)據(jù)調(diào)方向。
　　For example, there is an educational institution where a certain account has high views but no leads. We found through data that there was no "click to consult" guidance added at the end of the video. After adding, the number of generated clues for this video increased from 0 to 56. Spending one hour analyzing data per week is more useful than blindly posting 10 videos. A matrix is not built right away, it needs to be oriented according to the data.
　　做好短視頻推廣，真不用搞得太復(fù)雜。明確目標(biāo)、選對(duì)平臺(tái)、內(nèi)容抓痛點(diǎn)、用工具提效，這四步走扎實(shí)，矩陣就能幫你持續(xù)獲客。我們和 “智能管理系統(tǒng)” 隨時(shí)待命，幫你把復(fù)雜的事變簡(jiǎn)單，讓每個(gè)賬號(hào)都能賺到真金白銀。
　　Promote short videos well, there's really no need to make it too complicated. By taking solid steps such as setting clear goals, selecting the right platform, identifying pain points in content, and using tools to improve efficiency, the matrix can help you sustain customer acquisition. We are always on standby with the 'intelligent management system' to help you simplify complex tasks and make every account earn real money.
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